As part of the Business in a Digital Age module, we were in charge of proposing a roadmap for digital transformation for a chosen company. Our proposal for American Express includes an exciting new app, new features, and shifts in strategy.
This content is not affiliated with The American Express Company or its subsidiaries.
Green Buddy helps all users make more eco-conscious decisions every day. The app works by using location data combined with accurate gyroscopic and accelerometer readings from your mobile device to determine where you are and how you are getting around. The recommendations are personalised based on the time of day, location, and activity data.